the forest or the tree?
Honestly, what really comes first? I see the forest, and then my eyes eventually settle upon a nice, little tree. What comes first? The idea or the strategy? I'm still working on that one. In one of my campaigns I have had so many different ideas, a veritable forest of deciduous and coniferous and every variety in between. I know the perfect tree is nestled in there somewhere.
What idea in there is really going to best express the message and resonate the best with the target? Which will make them take a lasting notice? Maybe I need to step back and gaze more at the forest. My tree might be hiding. Maybe I should take a strategy class (oops, next term). Alright. I'm going to keep looking, and hope a bird or something lands on the little guy today. It's ironic that this is for the NRDC campaign.
What happens if someone chopped down your tree and that's why you can't find it?! Sad. Read this http://samkarp.typepad.com/sams_blog/2007/01/quantity_equal_.html It'll make you feel better. Lot's of ideas is a great thing!
Posted by: mattheath | February 04, 2007 at 09:32 AM